shea butter hair mask

Lovea Nature Shea Butter Hair Mask From Penneys/Primark?? Review

Oh Penney’s. They always get you at the til! I am too weak to fight them off. I was in there a few weeks ago and to my great surprise, I spotted a Lovea product just when I was about to pay.

And not just any Lovea product. A yummy looking shea butter hair mask. Who could resist really? At the whopping price of €1.90, I just had to give it a go!

I have mixed feeling about this one. Allow me to start off with the con’s so we can end on an upbeat note :). Kind of.

My first issue was just trying to open the damn thing! This required me to get out some scissors. Now I don’t know about you, but that is not something I normally keep in my shower.

shea butter hair mask

I’m in! Now what? Well, I must say, who ever came up with the packaging idea, is a bit of an eejit. I understand that it is a budget product but it was such a turn off.

To get the product out, you can either try to get a few fingers in and scoop it out (which feels so wrong!), or pour some out onto your hand. It is a gloopy consistency but starts to melt with the heat of your skin so pouring also felt a bit wrong, but seems to be the way to go.

Due to the fact that it is just a satchet, it is very hard to put down while you apply the product and pick up again to get some more. So, you really must pour a lot out the first time around to make sure you can get your whole head done. Unless you have a lovely assistant to hold it for you or something to lean the packet against. AWKS GUYS. AWKS.

There is enough in the pack for AT LEAST 3 applications of a good amount but as it can’t be resealed, I don’t think I will be hanging onto the rest to get use out of it. A bit of a waste to be honest but for the price I guess it wouldn’t kill me to just purchase again if I loved it.

shea butter hair mask

When you have rangled some out of the packet, we can move on to the pro’s! The first thing you will notice, is the smell. Oh sweet Jesus. It is heavenly! Just like most shea butter products, it is the most delicious, creamy, luxurious scent. So soothing and warming. I would not suggest ingesting this, but beware of the temptation!

Secondly, this is a 95% natural product, free some silicone and parabens. Always nice to hear I suppose!

As I said before, it starts to melt with the heat of your hands and then the consistency is really quite lovely. It is a bit of a strange yellow colour but once it melts, you can’t tell. Not that how you look when wearing a hair mask really matters!

I applied to towel dried hair and you are meant to leave it on for 5 minutes. I of course had to leave it on for double that, as I am stubborn. It is supposed to repair damaged, dry or frizzy hair and restore it to wonderful softness. We shall see. ..

shea butter hair mask

After rinsing it all out, my hair still felt a bit slimy. There’s no other word for it. Strange! I gave it a quick blast with the hairdryer just so it wasn’t too soaked to sleep with my hair down and left the rest to dry naturally.

This morning, I woke up with soft hair. Ridiculously soft hair. Like teddy bear, puppy dog soft! Not sleek and smooth soft. FLUFFY SOFT.

I am really not sure what to think about this one! My hair is no longer dry, as promised. However, it is a bit too fluffy to leave the house with, unless I were straighten it first.

All in all, I think I would try this product again if the packaging was improved, and if I had nowhere to go the following day. So my hair would have some time to depuff!!!

If your hair is very damaged and dry from bleaching, this may actually be a fantastic product for you :). The smell alone almost makes it worth it!

Have you been suckered into a purchase at the tills? Let me know what your weaknesses are in the comments below!

Also, if you want to check out my Lovea Face Mask review, you can do so here!

Until next time!


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  • MakeUpMonster (@makeupmonster_) November 13, 2013 at 11:35 am

    Ooh this sounds really interesting I think I’d give it a try for the super soft teddy hair!

    • November 13, 2013 at 7:44 pm

      When the fluffiness calmed down the next day, I was actually shocked at how silky soft my hair ended up 🙂